A Strategic Framework for Building Compound Moats Through Layered Innovation
Introduction & Purpose
Purpose: This worksheet helps you systematically map and prioritize adjacency opportunities to build a defensible competitive moat. Use it to transform from a point solution into an integrated platform that customers can’t afford to leave.
When to Use: During strategic planning, before entering new markets, when evaluating product roadmap priorities, or when defending against platform competitors.
Time Required: 2-3 hours for initial mapping (individual work), 3-4 hours for team workshop version
Who Should Participate: Product Leadership, CEO/Strategy, Technical Leadership, GTM Leadership. For best results, include 4-6 cross-functional leaders.
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