Purpose & Overview
This worksheet helps you systematically identify and exploit incumbent blind spots by mapping where established competitors are over-serving certain customer needs (creating opportunities to eliminate features) and under-protecting others (creating opportunities to dramatically over-deliver). By plotting these asymmetries, you’ll discover attack vectors that force incumbents into zugzwang positions where any response worsens their strategic position.
When to Use This Worksheet
- Before entering a market dominated by established players
- During strategic planning to identify defensible positioning
- When reassessing product roadmap and feature prioritization
- To validate that perceived competitive advantages are structurally sustainable
Time Required & Participants
Time: 2-3 hours for initial mapping; 4-6 hours for team workshop with validation
Recommended Participants: Product Lead, CEO/Founder, Head of Marketing, Sales Lead (someone with deep customer insight), and ideally a team member with competitive intelligence background
Subscribe to Download The PDF
This in-depth strategic report is available to subscribers only.