Purpose & When to Use
This evaluation matrix helps product and strategy teams systematically document and assess contrarian strategic moves before committing resources. Use this tool when considering whether to challenge industry orthodoxies, eliminate standard features, or pursue unconventional positioning.
Best Used During:
- Quarterly or annual strategic planning sessions
- Product roadmap prioritization discussions
- Competitive repositioning debates
- Board or leadership presentations requiring evidence-based contrarian positioning
Time Required:
45-90 minutes for initial completion; 2-3 hours for thorough team workshop
Who Should Participate:
- Product Leadership (required)
- Head of Strategy or CEO (required)
- Customer Success or Research Lead (highly recommended)
- Technical/Engineering Lead (for feasibility assessment)
- Marketing Lead (for market education implications)
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