PURPOSE
This register helps you systematically identify and track what could go wrong when you challenge industry orthodoxies. Use it alongside the Contrarian Hypothesis Evaluation Matrix to ensure you’re not just being different—you’re being strategically contrarian with eyes wide open.
WHEN TO USE
• After completing your Contrarian Hypothesis Evaluation Matrix
• Before committing significant resources to a contrarian strategy
• Quarterly during strategy reviews
• When market conditions change (new competitors, regulation, customer feedback)
• After any major implementation milestone
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